WEB ANALYTICS

    Word Press is an open source Content Management System (CMS), which allows the users to build dynamic websites and blogs. Word Press is the most popular blogging system on the web and allows updating, customizing and managing the website from its back-end CMS and components.

    In this course module, you’ll learn to plan, create, and manage an engaging and visually impressive Website & Blogs on Word Press using our hands-on strategies and practical sessions. Website Designing is the first step to create an online presence for your business in this world of digitization.

    Why Web Analytics Are Important

  • There’s an old business adage that whatever is worth doing is worth measuring.
  • Website analytics provide insights and data that can be used to create a better user experience for website visitors.
  • Understanding customer behavior is also key to optimizing a website for key conversion metrics.
  • For example, web analytics will show you the most popular pages on your website, and the most popular paths to purchase.
  • With website analytics, you can also accurately track the effectiveness of your online marketing campaigns to help inform future efforts.

    How Web Analytics Work

  • Most analytics tools ‘tag’ their web pages by inserting a snippet of JavaScript in the web page’s code.
  • Using this tag, the analytics tool counts each time the page gets a visitor or a click on a link. The tag can also gather other information like device, browser and geographic location (via IP address).
  • Web analytics services may also use cookies to track individual sessions and to determine repeat visits from the same browser.
  • Since some users delete cookies, and browsers have various restrictions around code snippets, no analytics platform can claim full accuracy of their data and different tools sometimes produce slightly different results.

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