VIDEO MARKETING

    The most advanced digital marketing training course module is Master module. Though you’ll be pretty good even if you opt for above two courses but to stand out in the crowd and make a unique presence in this world of Digitization, we would recommend you this advanced extensive training program of duration 180 days. Along with above specialization in above two courses, it helps you in e-commerce marketing, grabbing freelance projects, affiliate marketing, online reputation establishment, and content marketing.

    The most advanced digital marketing training course module is Master module. Though you’ll be pretty good even if you opt for above two courses but to stand out in the crowd and make a unique presence in this world of Digitization, we would recommend you this advanced extensive training program of duration 180 days. Along with above specialization in above two courses, it helps you in e-commerce marketing, grabbing freelance projects, affiliate marketing, online reputation establishment, and content marketing.

    Benefits of Video Marketing:

    The benefits of video marketing are many. Let’s begin with the easily quantifiable: statistics, numbers, and data – oh my! Of note:

  • Video helps you connect with your audience. Today, so much of a company’s marketing efforts are designed to help build trust. Video is the bridge that links what you say to who you really are, allowing customers to peer behind the curtain and get to know your brand.
  • Video is an SEO gold mine, helping build backlinks to your site, boosting likes and shares (which can effect search rankings), and driving traffic to your site. And let’s not forget that YouTube is owned by Google, so be sure to post your videos to YT and tag, tag, tag with keywords/key phrases!
  • Videos boost information retention. If your customers hear something only, they’re likely to retain about 10% of that information three days later; by contrast, if what they hear is accompanied by relevant imagery, they’ll retain an average 65% of that information three days later..
  • Four times as many customers would prefer to watch a product video, than read a product description.

    Best Practices for Video Marketing:

    From these challenges, rise video marketing best practices. And it all comes down to strategy: If you want your video marketing to have results, then you must plan, test, analyze, and test again. Yes, the goal of your videos is to tell a story and engage your customers but, from a marketing perspective, your videos must also align to your sales funnel. What is the purpose of each video? Who is the audience? How does the video further your marketing goals?

    Bottom line, overall strategy and data should drive your video marketing strategy. First, plan a solid strategy to develop video(s) for each level of your sales funnel. Outline the content and goals of each individual video. Determine what metrics will best determine a video’s success. Then, test. Analyze. Tweak your videos (and their deployment), when necessary. Work to make them more effective. And whatever you do, do do video; in 2017 and beyond, it’s the cornerstone of your brand’s marketing efforts.

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